How To Generate Traffic Using Search Engine Optimization

In this article I am going to discuss what search engine optimization is and how you can use it to generate traffic. This is a long term approach for getting traffic to your web site rather than instant traffic.

What Is SEO?

Basically it is a way to optimize your web site so that the search engines understand what your pages are about. This helps them to show your pages for particular searches that people make.
Therefore it takes times for the search engines to 'recognize' what your web pages are about which is why traffic builds up over time.

2 Types Of SEO

There are 2 types of SEO - on page and off page.
On page SEO is where you optimize the web page itself. For example, writing relevant content that includes keywords and phrases that are associated with your content topic and of course adding a meaningful title.
Search engines are now trying to get an overall meaning of what your web pages are about and therefore just using a keyword is not going to help. You need to include descriptive phrases.
Off page SEO is where you encourage back links from other websites. These links back to your site must not be manipulated in any way or your site could get banned from the search engines altogether.
Natural links are those that come from people genuinely sharing your content and other sites mentioning your site because you have valuable content on there.
Therefore whichever way you look at it the key thing is the content on your site.
Good content means happy visitors, happy search engines and a happy you!

Long Term

Therefore search engine traffic is generated over time. If you have an active site with lots of good quality content added on a regular basis then your site will develop more and more authority.
Using SEO for generating traffic needs to an on going process rather than a one off. To make the most of this traffic you should be adding content that you know will appeal and be relevant to your prospects. This could be articles, video demonstrations, question and answers, resources, etc.
It is best to mix up your content format. So include video, audio and written content. This is good for your visitors and it is more engaging and is also good for search engines too.



 source:ezinearticles.com